This isn’t a reminder.
It’s a decision.
The TODAY tee is for the moments you stop negotiating with yourself and move anyway. Clean, structured, and unapologetically simple, it anchors you in the now. No past. No later. Just today, and what you’re choosing to do with it.
Designed to hold its shape and sharpen your look, this classic unisex tee pairs effortlessly with layered streetwear, denim, or worn-in confidence. The bold script says everything without saying too much. Because today doesn’t need permission.
Wear it as a declaration.
Not motivation. Commitment.
Text on t-shirt:
Today, I will stop betraying myself to keep the peace.
Today, I will do the hard shit instead of the comfortable lies.
Today, I will move, even if my hands are shaking and my head is pounding.
Today, I will say no without explaining, softening, or feeling guilty as hell.
Today, I will choose growth over comfort, even when it pisses people off.
Today, I will stop waiting to feel ready and just fucking start.
Today, I will remember that I didn’t come this far to play small.
Details
100% carded cotton
Fabric weight: 7.1 oz /yd² (240 g/m²)
Garment-dyed for a soft, lived-in feel
Pre-shrunk fabric
Boxy, oversized fit
Dropped shoulders
Wide neck ribbing
Tear-away label for comfort
Please note
• White may appear slightly off-white due to fabric properties
• Natural color includes subtle dark speckles as part of the material’s character
Every piece is made when you order, not sitting in a warehouse collecting dust.
It takes a little longer, but that’s the point. No waste. No overproduction. Just intentional creation.
This isn’t a reminder.
It’s a decision.
The TODAY tee is for the moments you stop negotiating with yourself and move anyway. Clean, structured, and unapologetically simple, it anchors you in the now. No past. No later. Just today, and what you’re choosing to do with it.
Designed to hold its shape and sharpen your look, this classic unisex tee pairs effortlessly with layered streetwear, denim, or worn-in confidence. The bold script says everything without saying too much. Because today doesn’t need permission.
Wear it as a declaration.
Not motivation. Commitment.
Text on t-shirt:
Today, I will stop betraying myself to keep the peace.
Today, I will do the hard shit instead of the comfortable lies.
Today, I will move, even if my hands are shaking and my head is pounding.
Today, I will say no without explaining, softening, or feeling guilty as hell.
Today, I will choose growth over comfort, even when it pisses people off.
Today, I will stop waiting to feel ready and just fucking start.
Today, I will remember that I didn’t come this far to play small.
Details
100% carded cotton
Fabric weight: 7.1 oz /yd² (240 g/m²)
Garment-dyed for a soft, lived-in feel
Pre-shrunk fabric
Boxy, oversized fit
Dropped shoulders
Wide neck ribbing
Tear-away label for comfort
Please note
• White may appear slightly off-white due to fabric properties
• Natural color includes subtle dark speckles as part of the material’s character
Every piece is made when you order, not sitting in a warehouse collecting dust.
It takes a little longer, but that’s the point. No waste. No overproduction. Just intentional creation.
